Join me for an inspiring episode with Dan Storey, where we dive into the power of personal transformation. Dan shares his journey from settling for an average life to pushing his limits in bodybuilding and beyond. Learn how discipline, mental strength, and strategic sacrifice helped Dan reshape his life and prepare for the Natural Mr. Olympia competition. If you’re ready to stop settling and start your own transformation, this episode will show you how to embrace the challenges and unlock your full potential!

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Dan Storey On Discipline, Sacrifice, And Personal Transformation

Introduction To Dan Storey And His Background

I am joined by Dan Storey and does he have an interesting story to tell us. Dan, tell us who you are and what you do.

Thanks, Zander. A behavioral scientist is the way you could classify. My studies have been in Psychology and decision science since I finished my Masters but I could channel that into a few different areas. I channeled into sales and leadership training to lose time in that. Also, I’m a bodybuilder and in few week’s time, I’m going to be competing in the Natural Mr. Olympia competition. Let me tell you, there’s some physical aspects in there in terms of lifting, but that whole journey has been a huge mental and psychological battle for me.

I want to hear about that. Correct me if I’m wrong, but Mr. Natural Bodybuilder Olympia, you are not taking any artificial growth hormone or stimulants or whatever. It’s all whatever you can build by just pumping the iron.

It’s whatever I can build. The cells of my aging body. I’m in a master’s category as well. That means all of that fun, testosterone and stuff that used to be flowing around my body is now going, “I’m looking for it.”

How did you begin on that epic journey of deciding, “Do you want to know what I want to do? I want to spend hours and hours in the gym building these muscles?”

 

EPIC Begins With 1 Step Forward | Dan Storey | Personal Transformation

 

It’s not a huge shift. This is the thing, when I started, I thought it was going to be huge, but fitness has been part of my life since I can remember. I grew up as a child playing sport. I went to the gym to be better at playing sport and I also played soccer fairly competitively and played football competitively. As a Britain, I play football. It’s a weird thing, but we’ll go with.

Red Iron. I’ve always played sports and it’s always been a part of me, but the gym has been like a performance enhancer to be stronger and faster. COVID hit and just before COVID, we had a daughter. At that point, COVID hit as well and everything stopped. I was playing amateur football. I needed a new challenge. That was when you can hang out in groups of more than, I don’t know how many the numbers were at the time. I looked for a new challenge.

I did try for a very small window IronMan. I thought, “I’m going to go and do a Triathlon.” My body very quickly told me that was a terrible idea but I’m the person that needs a challenge. I need a challenge and I need something to focus my energies into. I said to my brother who used to be a bodybuilder. I said, “I think I’m going to try bodybuilding. What do you think?” He said, “Don’t do it. It’s a terrible idea.” I said, “Why?” He said, “You’re going to get hooked. You’re going to challenge yourself. You’re going to push yourself harder than you’ve ever had to push yourself before and there’s no coming back from it.” I said, “Sorry, what’s the downside of all those things?” That was it. That was what maybe four or so years ago and it’s gone okay so far.

Challenge yourself beyond comfort. Growth happens when you push yourself harder than you ever thought possible.

It’s always interesting. I talked about our epic journey somewhere shorter and some are longer. When we get on an epic journey that has a destination but not necessarily an ending. I used to run marathons. I ran my first marathon, I was so excited and about five minutes after I got done, I said, “Now, what?” I’m like, “Here I am. I’ve completed this. It was a lifelong gold. This is great. I’m not taking away from it,” but I’m done. I hit that destination. It’s like, I’m done. I’ve got to imagine bodybuilding. You have your competition coming up, but that’s not the end. It’s not like, “I’m in a Mr. Masters Natural Olympia.” It’s not like you’re like, “Okay. See you. I’m done with that.”

There’s two ways of looking at it if it’s a goal. I’ve done a couple of marathons and neither of them have been competitive.

You finished it and that’s the only thing. It was not competitive. I was competitive with myself, but that’s about it.

For me, it was one of those things. I like to say I’ve done it. I’ve seen people in bodybuilding who say, “I’ve got into shape. I know that I can do it.” It proves something to themselves that they didn’t know about themselves before. I like the application of discipline, persistence and doing something that’s a little bit outside of the comfort zone and holding on to it for a period of time, get on stage, doing your thing and get all the fake time. You have that moment where you like, “I enjoyed it. I enjoyed the challenge.”

I remember that feeling from my first show. There’s the thing that you’re talking about which is the journey. On the journey, you can’t tell looking forward. You can only tell looking back. I can connect certain dots that brought me up to this moment but only with hindsight. You can look back and see the theme, but as I said, fitness is always been a theme. For me, it was a change. There was one moment that said, “I’m not just going to do it once, but I’m going to redesign my life to some extent.” I saw a photo and my daughter is very young. We’re on a beach in England. This place is called Weston-super-Mare. If you’ve ever been, you’ll know that the super part of that name is ironic.

Most beaches in England as far as I know.

We have a couple of good ones but Weston-super-Mare is in the top like 95% for sure. Basically, run along, sunshine, had the T-shirt off or shirt off and there was a photo. When I saw this photo, nothing out of the ordinary, but I didn’t see the person who I wanted to represent. I’m a teacher and trainer. I teach people or sales teams and leadership and perform to be their best. What I saw in that photo was somebody who settled for average.

Average physique, average lifestyle, and average career. Many different averages. All I saw was a list of excuses. I can’t explain anything more than that and it just kicked my butt. I said, “Are you happy with that? Is that the standard? Do you want to live your life like that?” At that point, I was like, “I need to do something. I need to step up. There are loads of different eras you can transform your life. For me, the fun challenge was fitness.

The Importance Of Discipline In Fitness

As I said, I’ve always trained and the gym part, I knew that part was in the bag. It was all the other bars. The question was, “Dan, do you have the discipline to stick this fruit? Do you have the persistence? Do you have the attention to detail? Do you have all of these things that you don’t know if you have because you haven’t proven yourself to have these things. That’s what you need to go and build. For me, it was a lifestyle choice. It’s that, “Let’s go and discover those other sides of me that I’ve never dived into.”

There are two things that you just said that are important when we’re on our epic journey. The first is working hard for me to mediocrity what you want. I know in my own life. I used to work in the corporate world. I did a variety of things. I had jobs that I had no right to have. One of those was, I was a software developer.

Now, understand that in University, I majored in History and Psychology, so it’s about as far away from tech but I have an insane belief that I can do anything I set my mind to and I’ve proven again and again I can do it, but it was a software engineer. I am working hard to be mediocre, honestly. I looked at that and said, “That’s not what I want. My brain doesn’t work the way it needs to. I don’t think that way.”

I’d run into a problem and I’d want to go talk to my colleagues. Some of them were not as social as I was, so it was harder for them. They were very introverted. It’s hard when this huge extrovert comes. I get that and looking at a picture and go, “It’s not bad but it’s not how I see myself.” The other thing that is important and correct me if I’m wrong, I have some friends who’ve done bodybuilding. You’re right, it changes your whole life because it’s not just about being in the gym. It’s about your nutrition and specifically, you become, I don’t want to say obsessed but you’re certainly highly concentrated on what you’re eating and when you’re eating. Am I correct on that?

You can say obsessed. I’d say some people are passionate and passionate will get you so far. You’ve got to cross a line. I weighed every meal. I ate for fourteen months. As a matter of fact, I was on a diet for fourteen months. I have scales. I knew exactly what I was doing to my body.

You knew exactly how much protein, carbs, and macro. All of that.

I tracked it. I placed it in my diet app. I can’t do it all. I was making sure. I get to 10:00 at night and I’d look at my thing. I go, “I need to eat 27 grams of protein or something ridiculous like that.” It rewired my brain. I know what a sensible portion size was. Before I was just like, “It’s just bowls.” A bowl was a measurement. That was the thing. You mentioned something interesting, which was you were working hard to stay average. For me, it was the other way around.

I was working not hard to stay average. I got to a point where everything was so comfortable. I didn’t have to work. I went to meetings. I had a team of people that I trained and developed that I’ve bring along with me. They would say things that I wanted to say and I already got them to the point where I don’t like it. These guys know exactly what I was going to say.

When life gets comfortable, it’s time for a new challenge. Staying stagnant isn’t an option!

Everything is working smoothly. I didn’t have too much to put in too much effort to keep the wheels turning. I could have just showed up and everything would have been fine. If you look at the research, we have phases of life and I’m in this phase where there’s a question. A key question is generativity versus stagnation. It’s, do I still want to keep building? Do I still want to keep doing stuff or do? Although, I want to just be stagnant and just go, “I’m just going to sit here and let things happen for the rest of time.” I don’t know if it was arrogant, probably is to some extent and hopefully, a positive way or confidence or just energy but I don’t feel like I’m ready to sit down. I don’t feel like I’m ready to fade into the background.

I’m older than you, but I can say I truly believe that we are as old as we believe we are. I’m sure that you know people who are your age who are like, “I’m too old. I can’t do that.” They look older than they are and they act old. I look at my mom who’s 84 years old and the mind and the will are so strong. The body may not be quite keeping up with her but she is still there. She’s still traveling around the world and not letting not letting some slight physical things get in the way. She’s like, “I’m going.” She’s going to the Amazon next spring and I’m like, “You go, mom.”

Honestly, I look at my chronological age, I’m 56 and I don’t believe that. If I went to a bar and asked for my ID and said, “No, you can’t come in.” I might buy it because I’m like, “I don’t feel that old,” and I believe it is that mindset of, “I’m not stagnant. I am going to fight hard.” Are there things that I can’t do as well as when I was 30 or 35? Absolutely. I don’t run as much, but I ride road bikes and I love it, but it takes time. A few years ago, I was on my mountain bike. I crashed and wrecked my shoulder. I’m like, “I’m getting back,” but I don’t know what back is.

You’ll get back.

I am. I’m back on my road bike. I’m not afraid. I can ride it with that pain. All things considered. I’m doing well. I have the range of motion in my right shoulder that I used to have but looking at what I did, I’m doing pretty good. The doctors tell me, “Don’t worry about it. You’re doing good.” I don’t have pain day to day, so that’s a big thing.

In my book, I talk about these two powerful words, not yet. You mentioned that you have a book coming out. I have written three books. I feel you about what a process that is and people will say, “How’s your book come out?” Not yet. It doesn’t mean that it’s no. If you say no, it makes it sound like ever going to happen. As you’re on your body building journey here, there’s a whole lot of not yet. Can I bench press whatever I don’t want to put a number out and either overestimate? I did that.

It could be times with Keto. We won’t go with the specifics.

What I’m saying is not yet. It doesn’t mean it’s not going to happen. It just means I’m working towards it.

There was a moment before I did my first competition. The Muhammad Ali quotes said, “I told people I was the greatest long before I ever stepped in the ring.” This is the quote that he says, and I remember doing this sales presentation in London. I was a guest speaker and you do the intro slide. “Here’s who I am,” and you’re trying to be professional. I do these things and whatnot. Part of the intro, I said, “I’m a bodybuilder.” I put on the screen this picture of me at the gym. It probably wasn’t very flattering and I feel weird. I feel like a massive fake or something. I haven’t done this. I’m not a bodybuilder. How are you going to say you’re a bodybuilder, Dan? What are you doing? I was expecting somebody to put the hand up and literally say, “You’re not a bodybuilder.”

Anytime we sell, it’s a massive challenge. We have imposter syndrome that kicks in. That, for me, was one of the biggest things. It was saying your bodybuilder but you’ve not done it. Luckily, I have reinforcement, I can say quite comfortably. I’ve been on stage multiple times and I’ve done alright, but before that, I had no reference. This is what a lot of people get to the point. They say, “I’m going to play safe. I know who I am.” If I look at who I am, I’m a result of all the decisions, choices, habits, and things I’ve had up until now.

Imposter syndrome is real, but it doesn’t define your journey. Keep pushing forward, even when doubts arise.

If I say I want to change something, then I don’t have any reference for that. I’m an author. I’ve written two books. I won’t say my writing is great, but it’s getting better. I’m trying on this label of author. I’m going to write a lot more books. I’ve got a whole list set up but I still feel a little bit fake. Even though I’ve got two, like, “How many do you need before you can call yourself and all that?” When we have this feeling, this imposter syndrome or feeling like a fraud. When I look at the day-to-day, I question my activity. I spend too much time thinking rather than doing.

I’ll sit down and write and my little brain will kick in saying, “Dan, you’re not a very good writer. Why are you telling people you’re not?” This goes crazy. It’s got everybody programmed in from all of time that I’ve ever had any interaction with and they all throw the perfect question at me to get me to down myself. My voice is going over the top. I probably shouldn’t have as much caffeine as I do, but I love a cup of coffee to keep me going.

What that does, instead of doing the thing, I then get distracted. I dank myself or procrastinate or go and do something like that. The exact same thing was the same with the gym. I had these moments where I’m not a bodybuilder. Every day, as I said, I weigh my food. I go down in the morning and I’d step on the scales. I’d look on the scales. It hasn’t changed since. I go to the gym. Standing in front of you. As a bodybuilder, you have to do stupid poses in front of the mirror and send it to your coach. I’m like, “Oh.” I look at it and I look the same as I looked yesterday. I’m still chubby and I haven’t got any muscle definition. It’s such slow progress.

If you don’t know the path, if you don’t know the journey then that can get too much. If I don’t know if ever going to get there, then that’s what a lot of people stop. They’re like, “The progress isn’t coming on very much,” but I knew there was a path and I know it now. I still get this element of where I was, I know if I’d like to keep going, keep training, keep eating sensibly and burning this many calories, they’re not X day. I’m going to end up at X white. Its scientific with my writing. I’m here at the moment. I need to get here before I can start editing. That is to say, 70,000-80,000 thousand words. We do 2,000 words a day on there. If I just look at this part, then it’s not going to be very much. I can get demotivated looking at the whole thing.

The agreement is, one, the imposter syndrome. I get it. When I wrote my first book, I told people I was coming out with a book for five years and I was not doing anything to have it come out. I do want to be that person who kept saying that. I said, “I’m putting it out,” and I had nothing. I’m a talker not a type. I wrote a book which still blows my mind that I’ve written and pray. For the first year, people come up and tell me that they liked the book. It was helpful. It was a book on sibling lost and I just didn’t. In my mind, I’m like, “Really?” If they told me it wasn’t worth the paper it was printed on, I would have believed that more because I had all this negative stuff.

I talked about it in my book and I talked to people all the time, the meanest person in your life is you. Don’t be mean. Everyone has that, “You’re not good enough.” I call it the committee. All the different voices. You said all the voices you’ve heard that tell you what you can’t do. I talk about the 97/3 rule on my book. Which is at 97% of your day, Dan, it’s good and up to 3% isn’t as good. Yet we focus on that 3% and ignore the 97%.

I too have my Master’s and I’m a licensed mental health professional. When I was doing my internship, I was doing school-based, middle school, and high school. A lot of my clients had academic challenges that was part of what they were talking about. I’ll ask you, in school, what was your least favorite subject?

History.

If you got a 97 on History test, how would you feel?

I’d be surprised.

You’d be pretty happy. Would you go home and tell your parents, “I missed three points?” Would you be like, “I got a 97?” I go, let’s apply that to your daily life. Why are you ignoring the 97% of your day that’s gone well and only focus on what you didn’t do. You go to the gym. That’s great you went to the gym. You didn’t think about it. You did it. You ate the food that you’re supposed to eat. Part of that 3% is, your bicep isn’t popping the way you thought it would or you can’t curl as much as you did. Maybe because you’re tired or there’s any variety.

You focus on that but forget the fact that you got up, ate well, and went to the gym. All of this stuff and I encourage people when I’m talking to them like, “Focus on the stuff that is going right because there’s so much more.” You were talking about not having that empirical proof and I get it. When I first started to train for a marathon. I’m like, “What am I going to do?” I was handed to training schedule. All I had to do was look to go, “Go run 5 miles.” That’s what I would do.

I didn’t have to worry about the rest of it. I just knew that it was going to happen. I’m sure in bodybuilding, you’ve got a schedule. You know what you’re doing. These arms and back or whatever and you know what you need to do. It’s all going to happen. You’re going to, hopefully, peak when you’re supposed to peak. You’re going to have what you need and you need to focus on what’s going on. Keep an eye on the whole thing, but know that you got to do what’s here. You can’t worry about next week.

It’s interesting what you said. I was just writing about this in the new book about comparison. We’re bad at comparison. My daughter’s learning comparison at the moment. She’s got an app for learning Math. I think it’s called Dreambox. She’ll sit there and the thing will say in very robotic voice, “Pick the one that is greater.” It flashes up a card with some dots on it and it shows the different options. She has to choose the one that’s great. She’s like, “That one’s greater.” She’s getting good but it took a little while to figure out.

It doesn’t ask pick the one is better. This is as we get older. It’s different to her, that one’s more than that one. That’s great. It doesn’t say, it’s better or it’s worse. It’s more or less, and this is what we did with comparison. As you say, you go and read all the one-star reviews of your book just feeling terrible. Comparison teaches you gaps and differences. If you can learn it in that way and it’s not better or worse, it’s just different. As you say, I can look in a mirror and compare myself to somebody else and say, “I need to do some work there.” I don’t try and beat myself up. I try still unlike her get into it but comparison is useful tool if we allow it to be. Most of the time, we compare ourselves to the wrong things. We try to keep up with the Kardashians as opposed to improving on ourselves.

I’ll take something that probably resonates with you. You’re in the gym and you see someone who looks, in your mind, better than you. That got better bicep definition or better triceps or whatever. You go, “Oh my God” I talked to my daughter about this. You look into someone else’s yard and see that the grass is green but you don’t know what’s fertilizing their lawn, which is a nice way. That person may look at you and be like, “He’s just killing it.”

Yes, there are those things that we will look and compare ourselves, but you’re right, being mindful of your comparison and what you are comparing against. You said that you’d run at least one marathon. If I’m comparing myself to the East African runners. I’m going to feel bad about myself. Let’s face it, some of those men, on average, they run as fast as I’m riding my road bike. Maybe I’m going a little faster. They’re doing like 13 miles an hour. That’s insane and they pick it up at mile 22. I don’t know about you. I get to mile 22 and it was all I could do. I keep running. I’m doing okay, but I’m certainly not doing some negative splits here.

Mile 17 is my weakest point. It was an idea to pop into my head, that says, “Do you know what, Dan? It would be a good time to have a little walk and a rest.” I was like, “That’s great.” Terrible, tut you mentioned something interesting and that is if you have a plan. You show up and you just do the plan. There is a case of that, but what a lot of people get misconstrued is that you don’t always have to have a good day.

This is this thing with my workouts. I had terrible work. I look at quality of workout. I’m like, “It wasn’t a great workout.” I didn’t have a lot of time. I woke up at 3:40 in the morning, which is far too early. I couldn’t sleep. I had no carbs. I got to the gym at 5:30. I knew I had to be back here early because we had a parent teacher conference. I’m being judged as a dad as well as a bodybuilder. I didn’t have a great workout. I had a lot of food but I got it done and I showed up. I put in as much effort as I could.

I had this interview. Nobody has a good day every day. It’s impossible, but you show up because consistency and commitment over time is what makes the difference. Not intensity. Intensity means nothing. You have to have some good sessions but over time, if you keep doing stuff, it’s going to add up. When I think about workouts now, writing and about anything in the background is one third of these are going to be amazing. You’re going to knock the socks off of this. Whatever it is. You’re going to have an amazing session.

I have some little magical pre-workout powder that adds to that, but from a writing perspective, days ago, I was in the zone. Everything was flowing. It felt amazing and then you’re like, “I’ve run out of time. Damn it.” You just have these creative moments. A third of times are going to be like that. A third are going to be terrible and let’s just say, the third are going to be the worst ones. Again, you go to the gym. You’re going to be tied. You’re going to have no strength and struggle to warm up on the weights that you normally lift 100 times. You’re going to be like tired.

All the joints are going to hurt. You have all these excuses and the brains are going to kick and say, “Why don’t you just go home?” If you do the work out, you’re still a step further ahead than you were. In the middle, there’s just going to be ones that’s pretty average and that’s going to be a lot of the time as well, but you’re still there. You’re showing up every single time. Over time, if you do all of those work, some of them are going to be amazing. Some of them are going to show up. You’re still putting in a ton of and at the end, it cracks.

It does. We have baseball here and in baseball, someone will make it into the Hall of Fame if they have a lifetime average of over 300. I’m not taking anything away from it, but imagine in our own life. Let’s say we put nine hours of effort into work and workout and stuff like that. For you to have a Hall of Fame day, as you said, the one that you have one third. If that nine hour, only three hours have to be good and that’s a Hall of Fame day. You’re like, “Oh my God, I knocked it out of the park.” Exactly.

I know that in in the trainings I’ve done running and riding the bike, some are great rides and some are not but you appreciate the not good workout or the good work out. You have like, “Yesterday wasn’t good, but today was so much better.” If they were all perfect, it’d be like in the movie Wall-E where it’s sunny and 73 every single day and you’re not going to appreciate it.

Competition is like that. The real world is not like that. It’s funny you talked about, do people have better arms and triceps than me. I don’t know in those areas but there’s areas where people are kicking my butt but you can change again. You play to your strengths. You lean in to the things you’re good at.

You go get up on stage and you’re like, “I did the best I could.” Yes, we’d like to win. I had no delusion when I ran my marathons and half marathons. I wasn’t going to win. I wasn’t going to podium. That wasn’t my point. My point was, I wanted to compete in this and finish. If I have a personal record, then then there’s my victory. Crossing the line and getting the metal to be able to go home and go, “I have tangible proof that I am capable of doing something.”

Do you know what my victory is? This is why I think this is the different one and it’s tough. As a dad, I want to support my daughter but also the power of competition. It’s not by just doing your best. I don’t think it’s not quite that. It’s about stepping into competition and not having anything that you’re thinking about that you didn’t do. This is that challenge. When I get on stage and I’m in physique category, which means I get to wear shorts. My legs are good. I train my legs very hard, but I don’t get them judged. Everything else on my body is on show.

 

EPIC Begins With 1 Step Forward | Dan Storey | Personal Transformation

 

If I step on there and I think, “A few weeks ago, you had that piece of cake. Remember that piece of cake? It was good piece of cake right there.” I was like, “Yes, that piece of cake.” My head is like, “Oh.” I could have one little bite then do an hour walking or something. For us, it’s do any better. It’s not having any reasons why you couldn’t do better. That’s the thing. A lot of people, whether it’s competitive like everyone trying to be the world champion or doing a marathon. Whatever time you get, we often think back to all of those things that we did and like, “I wish I’d done that.” “I wish I second guess ourselves.”

I was reading an interesting piece of research about by comparison and it was comparing the medalist at the Olympics. I think it was in 1992, if my dates are right. It looked at the satisfaction levels of the gold, silver, and bronze wins. They were not interested in gold because their gold. They’re going to be happy regardless. The question was, who’s happier, silver or bronze? It turns out, the bronze medalists are far happier than the silver medalists. Bronze medalists are comparing himself to, “I could have gone home with nothing, but I’ve got a bronze. This is amazing. I won a podium” Fourth place gets nothing in the Olympics. You don’t know who they are.

Second place, the silver medal, they’re so close. “I could have gone gold.” “I could have done that.” They’re not thinking about bronze. They’re not thinking about it at all. It’s, “I was so close.” What happens is we have this idea of counterfactual thinking. We start second guessing. We start saying, “What if?” For me, satisfaction is about saying, “There’s no life. I’m here. I’m bringing everything.”

“I’ve done everything I can and I can’t change anything.” I get you. When I got into that crowd to run the marathon, there wasn’t anything more that I could do. You get on the stage and should have, would have, and could have is like a dog chasing its tail. It’s a vicious circle and you got to catch yourself and go, “No, I didn’t. I’m going with what I got. I’ve done what I’ve done. I can’t change it.” I can sit up here and be in my head and go, “I should have done that. I shouldn’t have the piece of cake.” Whatever.

You can still have cake. I still have teeny tiny piece of cake.

A little taste sometimes is better than denying yourself. At least you’re like, “I had that taste.”

Balancing Bodybuilding And Family Life

I got to be a daddy as well. Bodybuilding is part my life. I had this card behind me. It says, “I can go pro, but I’m an athlete.” I’m a full-time dad and husband. There’s so many parts of me.

It’s not all of you. Dan, this has been fantastic. What are the name of the books that you already have? What’s the name of your new book coming out? How can people find it?

At the moment is this one, Personal Transformation Blueprint, and this talks about what we’ve talked about, which is how do we create significant change. The first part is we start with imagining our situation to be different. We dream a bit bigger. We get out of this trap of average, then we’re going to realize that we’re going to face imposter syndrome, so how do we overcome that, how do we cross that mindset gap, and then how do we work hard.

 

EPIC Begins With 1 Step Forward | Dan Storey | Personal Transformation

 

We put our effort into everything. How do we grind? How do we work smart? Ultimately, how do we sacrifice? How do we use strategic sacrifice to give things up that we don’t need to get stuff that’s better? Especially, in our economy and mindset. Everyone wants stuff for free and they want microwave stuff. It’s like, come on. Put some effort in. That’s the Personal Transformation Blueprint. Go grab that one on Amazon.

How To Get Unstuck And Continue The Journey

The next one is UNSTUCK and I’m looking at yours. It’s, EPIC Begins With 1 Step Forward. The first step is always the hardest. Getting off the character is the first step, It’s Is the toughest part of going and having a workout. As I said at the beginning, I’m a behavioral scientist. My studies are in psychology and why our brain does mysterious magical things that we wish it wouldn’t do, but it does it anyway just to mess up. We are programmed like we are programmed to get stuck. Our brain likes to stay in the status quo. It does these things that allow us to compare to different things that keep us unmotivated. It’s not our fault that we get stuck but it is our responsibility to get unstuck. The new book is going to be called something around unstuck. It’s that idea of how do we get unstuck mentally and then put it into practice.

Transformation starts with imagining a life bigger than average. Dream big, work smart, and sacrifice wisely.

Do you have a website that people go to find you?

Come and see me at DanStorey.com. I’m going to be posting updates. I write, I have show and I think. I try to express as much like I can. I’ll be posting updates about bodybuilding as well. People are going to find my links to social on there as well.

Dan, thank you so much for joining us. I want to remind everyone that if you want to begin your epic journey, go to EpicBegins.com. As always, remember, epic choices lead to the epic life that you want.

 

Important Links

 

About Dan Storey

EPIC Begins With 1 Step Forward | Dan Storey | Personal TransformationDan Storey is an author, trainer, and motivational speaker who has spent years studying the principles of personal motivation and behavioral psychology to answer two simple questions – why do we do what we do, and can we influence this? As a master practitioner and trainer of NLP (neurolinguistic programming) and with a Master’s Degree in Behavioural Decision Sciences, Dan Storey truly understands the mental processes it takes to be successful in transforming the results you get in life. Through becoming one of the top natural physique bodybuilders in the UK, Dan Storey has put these principles into action to show what is possible when you put your mind to it. Dan has made it his mission to help people unleash their true potential and live life at a level they only dreamed possible.